When the opportunity arose for BDO to be a major advertiser in The Courier-Mail’s new monthly business magazine BOOM, Richard was key in developing a brand awareness campaign. “Walking in Our Clients’ Shoes” told the value BDO delivered to individual clients, the value BDO deliver to their business and the relationships they have developed. Unique for the Accounting and Finance sector, this extremely successful campaign adds personality to the BDO brand.
