This campaign became the most successful and largest green energy programme ever produced in Australia, attracting some 90,000 supporters. Richard conceptualised, designed and art directed this campaign, using his strong creative talent to write catchy headlines and introduce emotive imagery. So far this programme has saved over 85,000 tonnes of greenhouse gases – the equivalent of planting 3 million trees, or taking 20,000 cars off the road for a year. That’s effective advertising.
